01
Processes & operations
Less repetition. More clarity.
I analyse how your team works and identify opportunities to simplify processes, organise information and automate tasks.
Let’s talkBUSINESS × TECHNOLOGY
I understand the business,
I build the solution.
I identify where technology can bring the most value to your business. I prioritise what makes sense, build the solution and follow the results.
By João FarinhaCASE STUDY · SURF CLUBE DA MADEIRA
From a website to AI-powered sales.
A digital transformation connecting the online presence, business operations and conversations with customers.
Autonomous sales on day one.Explore the project
Surf Clube da MadeiraBUSINESS × TECHNOLOGY
Between the problem and the solution, someone needs to understand both.
Many companies know their challenges but lack the link between operations and technology. That is where I come in: understanding the business, identifying what can improve and building the tools to make it happen.
WHAT I CAN DO FOR YOUR BUSINESS
Technology with a purpose.
02
Custom systems
Tools that fit your business.
I develop websites, internal tools and custom ERP/CRM systems designed around the real needs of your company.
Let’s talk03
Applied AI
From opportunity to everyday use.
I implement AI assistants and automations to support customer service, sales and the team’s day-to-day work.
Let’s talkASSESSMENT & PRIORITIES
Start where it makes the biggest difference.
Not every idea needs to be implemented at once. We weigh the business benefit against the effort and conditions needed to make each solution work.
- Increase sales
- Reduce manual work
- Improve service
- Lower costs
We assess the available data, processes, team and tools you already use.
Let’s identify your prioritiesBusiness impactLower → Higher
Plan carefully
More impact, more preparation.
Start here
More impact, easier to implement.
Reassess
The effort may not pay off.
Small wins
Simple improvements with less impact.
Ease of implementationLower → Higher
HOW I WORK
Business first. Technology second.
Diagnose
Analyse operations and assess opportunities by their impact, effort and implementation requirements.
WHAT YOU GET
Clear priorities and an action plan.
Build
Build an initial version, test it with the team and integrate it into everyday operations.
WHAT YOU GET
A working solution tailored to the business.
Improve
Monitor adoption, measure results and refine or expand what works.
WHAT YOU GET
A solution that evolves based on evidence.
Before we get started.
Do I need to know exactly what I want to build?
No. We can start with the problem: what takes too much time, where information gets lost or an opportunity you want to explore. The solution follows an understanding of the context.
Can you work with the tools we already use?
We start by understanding what is already in place. We assess what can be reused, integrated or improved before deciding to build a new tool.
How does a project start?
With a conversation about your company, goals and operations. We then define the scope, priorities and next steps.
Where can I see an example of your work?
The Surf Clube da Madeira case combines a website, a custom ERP/CRM and WhatsApp AI. Explore the project here and find my professional background on the About me / CV page.
LET’S SIMPLIFY
What could work better in your business?
Tell me what is taking up your time — or the idea you want to bring to life.
Send an emailsimplifypme@gmail.com